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Built by a developer who ran feasibilities at midnight and chased claims through email chains.

Know if your development stacks up.Keep control when it does.

The margin you underwrote on day one stays in front of you through every variation, claim and rain day — so nothing eats it while you are not looking.

3 feasibilities running free, for as long as you like. $149 a month once one of them becomes a real project, with up to 50 consultants, builders and clients on it at no extra cost. No credit card to start, and no demo call to sit through.

Bayside Townhouses · Illustrative demonstration project with non-customer data.

The problem

Almost nobody loses a development all at once.

It goes a variation at a time, a claim at a time, over eighteen months, while the feasibility that justified the whole thing sits closed in a folder on someone's desktop. By the time anyone reopens it, the number in it and the number on the job have not agreed for a year, and the decisions that moved them are spread across four inboxes.

The margin was never the problem. Not being able to see it was.

In the product now

Four jobs that used to eat your evenings

Reconciling the cost position, re-cutting the feasibility for the bank, digging for the one document that answers the question, and working out whether you are still on the number you were funded on. The product now does the legwork — and shows its sources.

Financial control

Know where every dollar stands tonight

Budget, committed, certified and paid, side by side for the whole project. Drop an invoice PDF on the register and it reads itself in for your review — duplicates get flagged, and each month locks when you close it.

Budget, committed, certified and paid, with an invoice read from its PDF for review and a second copy of it caught before payment
Bayside Townhouses · BT-01

Funder reporting

Send the bank one link, not another PDF

The feasibility renders as a report in the order credit teams read it, under your own letterhead, with an Excel workbook a valuer can audit. Share it as a live link with an expiry date — and revoke it the day the deal changes.

Three superseded feasibility attachments replaced by one revocable live share link showing the current margin
Bayside Townhouses · BT-01

Ask UpScale

Ask the project, not the folder

A plain question — what is outstanding on the head contract? — answered from the project's own records, citing the document each fact came from. It only ever reads what the person asking is already allowed to see.

A question answered in three lines, each cited to the register it came from
Bayside Townhouses · BT-01

Baseline

Stay honest about the number you were funded on

Approve a feasibility and it freezes into an Original Budget that cannot be quietly edited to match whatever happened. Delivery is then read against it section by section, so drift arrives as a line item rather than a feeling.

An approved 18.4% feasibility frozen as the Original Budget, with delivery drift shown section by section
Bayside Townhouses · BT-01

Four places a development loses money

Overpaying for the site. Signing a price you never tested. Approving variations you never costed. Losing the delay argument because nobody wrote the week down. UpScale is built around those four, in the order they happen to you.

  1. 01Know if it stacks up

    Walk away from the deals that do not pay

    Start with the ten numbers you would scribble on the back of an envelope — a Quick Feaso answers in minutes, and your Excel cost schedule pastes straight in. Then model land, build, revenue, debt and duty properly for the state you are buying in, before the deposit rather than after it.

    The margin you settle on here is the one delivery is judged against.

    Ten quick inputs resolving into an 18.4% margin verdict and a maximum land bid
    Bayside Townhouses · BT-01
  2. 02Get real prices

    Find out what the job actually costs before you sign

    Issue packages by trade, take submissions in, and read three bids side by side instead of three PDFs in three inboxes. Award on a comparison you can show a lender.

    Awarded prices land against the feasibility, so you see the gap the day it opens.

    Three sealed fictional bids revealed together and awarded under the feasibility allowance
    Bayside Townhouses · BT-01
  3. 03Protect the margin

    See what a variation costs you before you approve it

    Certify each claim against work actually done, and price every variation for time as well as money. Twenty variations at $5,000 is $100,000 — the point of catching them one at a time is that you still have room to say no.

    Approve it, and you watch the margin move. Refuse it, and you have the record of why.

    A progress claim read from its PDF, certified, and held to certificate-then-invoice-then-paid
    Bayside Townhouses · BT-01
  4. 04Prove what happened

    Win the delay argument eighteen months later

    Weather, labour, plant, visitors, delays and photos, recorded on the day while anyone can still remember. The contractor's extension-of-time claim arrives long after the week in question, and by then the diary is the only thing that remembers it.

    The record you kept on the day is the record you argue from at close-out.

    A rain day recorded on the day, later answering a twelve-day extension-of-time claim with the nine days on the record
    Bayside Townhouses · BT-01

Before it leaves your desk

Three people will check your numbers

The bank wants a cost to complete it can rely on. The council attached thirty-four conditions and expects nine of them discharged before you can start. The financier will read your feasibility against benchmarks you were never shown. All three go better when you have already done the check yourself.

  • A cost to complete of $4.52m drawn from a closed, hash-pinned July period
    Bayside Townhouses · BT-01

    Lender pack

    Answer the bank from a locked position

    Cost to complete, built from the last period you closed rather than re-keyed from a spreadsheet. The snapshot behind it is pinned, so the figure you sent on Tuesday is still the figure on Friday — and it exports as Word or Excel for the credit file.

  • Thirty-four consent conditions lifted off a determination and grouped by when they fall due
    Bayside Townhouses · BT-01

    Planning approvals

    Stop a prior-to-CC condition ambushing you

    The determination goes in as a PDF and comes out as dated, assignable condition rows, grouped by when they actually bite — prior to CC, during construction, prior to OC. The nine that must be discharged before your Construction Certificate stop being nine paragraphs on page 14.

  • A scenario graded against lender benchmarks, flagging thin contingency and light presale cover while the margin passes
    Bayside Townhouses · BT-01

    Feasibility review

    Fail your own credit check first

    A rules engine grades the scenario against published Australian lender benchmarks — contingency against the 5% floor, presale cover against your lender's target — and says which number it breached. Thin contingency is much cheaper to find while the scenario is still yours to change.

The whole thing, in sixty seconds

One project from the feasibility that justified it to the report you send your funder — eight steps, no narration, nothing to sit through. Watch it here rather than booking a call.

Bayside Townhouses · BT-01

Four decisions we made that you will still care about in month eighteen.

Everyone on the job, at no extra cost

Your builder, your QS, your architect, your client — all invited free, up to 50 on a project. Nobody gets left off the record to save a licence, which is how the record stops being true.

Your documents never leave your own cloud

Connect your Dropbox, Google Drive or OneDrive and the files stay in it. If you ever stop paying us, you have not lost a drawing, a contract or a photograph.

Invited does not mean let in

A contractor sees the packages you sent them. A client sees what you chose to share. Bringing someone onto a project does not hand them the feasibility.

The site diary gets written on site

A native iOS app, not a website squeezed onto a phone. Photographs and the day's record go in while you are standing in it, which is the only time anyone ever actually writes them.

Built for the person who owns the risk

Procore and Aconex are very good at what they are for, which is running a head contractor's business. If that is you, use them. This is for the side of the table that put the equity in.

Who it is built for

Spreadsheets
Whoever built the template
Procore / Aconex
Head contractors
UpScale
The developer who put the equity in

Before you buy the site

Spreadsheets
A feasibility tab you rebuild each time
Procore / Aconex
Usually a separate workflow
UpScale
Free, unlimited time, no card

What it covers in delivery

Spreadsheets
Whatever you keep up
Procore / Aconex
Broad construction administration
UpScale
Costs, plus tenders, claims, variations, site diary and defects

Cost of adding people

Spreadsheets
Free, but nobody can be kept out
Procore / Aconex
Usually a licence per person
UpScale
Free — up to 50 on a project

Getting started

Spreadsheets
Templates to build and maintain
Procore / Aconex
Implementation typically required
UpScale
Sign up and start. No demo call.

Where your documents live

Spreadsheets
Wherever you last saved them
Procore / Aconex
In their system
UpScale
Your own Dropbox, Drive or OneDrive

Price

Spreadsheets
Software may be included
Procore / Aconex
Contract pricing
UpScale
Free feasibility, then from $149/mo for the whole team

We lived the problem

Noel Yaxley, founder of UpScale

I've spent years in property development — running feasibilities at midnight, chasing claims through email chains, and reconciling spreadsheets that never quite agreed.

I looked for a tool that covered the full development lifecycle. The enterprise platforms cost more than my marketing budget and took months to set up. The spreadsheet templates I'd built over the years were held together with duct tape and hope.

So I built what I wished existed: one platform that handles everything from feasibility to settlement, simple enough that the team actually uses it, and priced for developers — not enterprise IT departments.

UpScale is in early access. I'm building alongside a small group of developers who are shaping the product with me. If you're tired of the spreadsheet juggle, I'd love you to give it a go.

— Noel Yaxley, Founder

Pay for projects you are actually building

Test as many sites as you like for free. You only start paying when you turn one into a live project — and the people you invite never cost you a cent.

Feasibility

$0

For testing whether a site is worth buying. Free forever, no card.

  • Site analysis and planning controls lookup
  • 3 feasibility projects at a time
  • Free forever
  • No time limit
Start free
Recommended

Developer

$149Free

FREE UNTIL 1 JANUARY 2027

Then $149/month. Cancel before the trial ends to avoid a charge.

For running a development properly, from settlement to handover.

  • Everything in Feasibility
  • 10 feasibility projects at a time
  • 1 active project included, then $49/month each
  • Invite consultants and contractors free — up to 50 per project
  • Archive finished projects for $5/month
Start Developer free

Portfolio

$299/mo

For running several developments at once and seeing them together.

  • Everything in Developer
  • Unlimited feasibility projects
  • 5 active projects included, then $49/month each
  • Up to 100 people per project
  • Portfolio dashboard: cross-project cash flow and risk
  • Your logo on reports and exports
  • Priority support
  • First 10 archived projects free
Choose Portfolio

For Practices

Contact us

For project management practices running developments on behalf of client developers, under your own brand.

WHAT WE’RE PLANNING
  • Full white-label — your logo, your colours, your own domain, no UpScale branding on anything your client sees
  • Client workspaces — each developer client sees only their own projects, while you keep oversight of all of them
  • Several project managers with admin rights across the practice
  • 10 active projects included, with volume pricing beyond that
  • Priority support and hands-on onboarding

None of this is built yet. Tell us what your practice needs and we will build it with you — and quote it — before we ship it.

Register interest
How the project pricing works
  • Every project starts as a feasibility project and costs nothing. Nothing is billed until you activate it.
  • Extra active projects beyond the ones your plan includes are $49 a month each.
  • Finished a project? Archive it for $5 a month and keep every record readable. Archiving frees the slot straight away.
  • Your subscription covers the organisation, not the people. Invite as many consultants and contractors as a project needs, at no cost to you or to them.
  • Your documents stay in your own Dropbox, Google Drive or OneDrive. We never hold them, so there is no storage to buy and nothing to get back if you leave.

Prices are in AUD. Paid plans are billed monthly and can be cancelled through the billing portal. Developer promotional access ends 1 January 2027.

Got questions?

Start with the feasibility. Pay when it becomes a real project.

Feasibility is free and needs no card. Billing starts the month you activate a project, and everyone you invite to it comes free. No setup call either way.

Create your free account